Avoiding SEO Scams

On each and every marketing event I go to, on nearly every call I have with a prospective law firm client, I am asked the same question – are you able to perform my Search engine optimization or do you know of so-and-so arbitrary SEO company? I wonder if folks understand what SEO implies beyond the sensational “appearing ‘page one’ on Google .”

Search engine optimization ought to be performed within a thorough strategy meant to create benefit after some time. SEO that looks too great to be real ought to be averted. Not just will scam Search engine optimization waste your time and dollars, it is going to harm your site as well as your law firm’s online presence.

Enormous Link-Building

Over a decade ago, it had been easy to “blast” backlinks directed to your site to thousands of sites and observe enduring results. A few SEO firms still provide strong link-building included in their pre-packaged methods.

Although some link-building, when done properly, are certainly effective, many SEO companies concentrate too much on backlinks tending to probably do your law firm site more injury than benefit. Substantial link-building in a brief time frame usually produces short-term results, and Google will get wise to your website’s “unnatural link building” and penalize your Google rankings ( or “place you in the punishment box” like a few refer to it as ). Should your Search engine optimization vendor signs you on for a long-standing pre-packaged Search engine optimization package, Google could even blacklist your site that it would not appear in Google search results whatsoever.

Backlinks to or from your law firm website made in this fashion will probably harm your site as opposed to helping it. Link building too fast as well as to the incorrect sites is regarded as “black-hat SEO” and can damage the reputation of your site in Google.

Page 1 and Page Rank Guarantees

The majority of lawyers get unrequested emails from SEO “experts” providing page 1 results or money back. If any individual gives you exact rankings, it is almost always a scam. Nobody can guarantee you any rankings for a fixed period. This is not achievable. The best method to get first-page rankings is always to carry out an inspection of your law firm site. It is one thing you can do, or perhaps you can employ us to conduct a digital resources audit on your behalf. There are online several tools to help your analysis the numerous areas of your website to understand where you can improve.

You should not work with anybody that guarantees a particular page rank, or page ranking in any way in a short period. Google lists sites regularly which is impossible to accelerate the procedure. Normally it takes weeks or many months to get a page rated. Page ranks are varying, rather than designated once and never modified. Page rank is just one element that Google, as well as other search engines like Yahoo, utilize to figure out organic search engine results. It happens to be among, not the single factor in deciding where the Google will position your lawyer site in search engine results.

I’m a Google Insider or Partner

Numerous firms profess to know a person at Google or even possess insider details. Given that most Google staff don’t have a clue the particulars of the algorithm, it is a bold-faced lie anytime someone on the outside lets you know they do. Furthermore, all SEO firm staff sign confidentiality contracts, therefore even though those were privy to the mystery sauce, they can not legally reveal it. No Search engine optimization company has a “special relationship” or accessibility to a “priority submit” to Google. Any SEO company which makes this declaration is lying to you.


Though Google did establish the status of “Google Partner,” it is far from unique as it seems, and Google does not have any real “partnerships” in the Search engine optimization industry. The only certification a person has to take to be a Partner is in AdWords ( better known as paid search advertising – in which Google earns revenue ). A business ( can be a Google Partner by registering online and undergoing a couple of easy procedures. Google claims it, “Anyone may join Google Partners .” Therefore before the Google Partners site badge impresses you ( akin to the spiffy attorney badges we like to receive for our sites ), make certain you review what the label implies .
Requesting an online marketing company, mainly a website designer or SEO expert for a brief review of your current digital properties is a useful method to evaluate their ability before deciding to hire to invest quite a lot every month.

Underpriced or Expensive

An SEO company for law firms whose cost is not consistent with the industry average ought to generate concern in the hearts of the bravest attorneys. On the cheap side, you receive what you pay. An inexpensive can buy you cheap business. On the expensive side, a cost that appears surprisingly high most likely is. SEO is intense work and requires some major time to perform correctly. You will be happier finding out how to do it yourself compared to paying for some “SEO expert” who guarantees that he can do it for an outrageously low cost.

For your body of reference, $100 a month is far too cheap and $20,000 a month is unjustifiably high in a lot of cases. Obtain a complete set of services the firm wants to offer ( and get that list to various other companies to get equivalent cost estimates for the identical work. It can be surprising.

Verify the status of the business

Although you can turn to Google and type in “Company + Scam” and observe what the results are, the best method to verify the reputation of the firm would be to inquire about past clients, in case it is possible to get in touch with these past customer referrals, preferably in your field. Contact them. Before dealing with any SEO company, question, when they have supplied SEO services in your industry ( referred to as the legal sector ) since industry-related expertise, will make a significant difference.